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Čep za Hendikep - You Can Help, Insert the Cap

Client: Čep za hendikep
Industry: Medical care, Humanity
Year: 2024
Project type: Propaganda Campaign Visuals
Scope:
Branding & Visual Identitiy
About

The design brief of this project required the creation of promotional material for the "Cap for Handicap" campaign, which deals with the collection of plastic caps that are later recycled and sold in exchange for orthopaedic aids. The main goal was for the poster to attract people's attention and expand their awareness of the campaign's work and invite as many of them as possible to participate in it.

As Easy As ABC
Poster with a Connect Four game showing a winning red diagonal line and text in Serbian encouraging support for Čep Za Hendikep.
Illustrated text listing ideas to invite people to join an action, present participation as simple and fun like a game, metaphorically show inserting bottle caps, and associate the action with positive colors and typography. Below is a billboard image with text 'Pomozi i ti, ubaci čep!' and a Connect Four game board with red and blue discs.
Collection of promotional items featuring a purple and orange Connect Four design with the slogan 'Pomozi i ti, ubaci čep!' including a pamphlet, mug, rollup banner, laptop screen, notebook, drawstring bag, and a box for collecting caps.
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Poster on a glass wall showing a Connect Four game with red discs and text in Serbian saying 'Help too, drop a chip!'